CAR BRAVO
I had the pleasure to direct this project full of Playful loops and illustrations celebrating the car buying journey!
While leading the project, I was also responsible for the initial conceptual sketches, as well as the finished illustration and final case study edit.
While leading the project, I was also responsible for the initial conceptual sketches, as well as the finished illustration and final case study edit.
A COLLECTION OF LOOPS FOR VARIOUS OCCASIONS.
We opted for a pipeline involving initial cel animation in order to create clean motion in After Effects that retained a charming handcrafted feel.
We opted for a pipeline involving initial cel animation in order to create clean motion in After Effects that retained a charming handcrafted feel.
CONCEPT DRAWINGS
I had a ton of fun sketching out various ideas to represent the different Car bravo services and website options - the goal was to ground the visuals in human experience instead of common iconography. I leant into a tone of celebration and excitement, the emotions one feels when looking for and buying your own sweet ride.
