CAR BRAVO
I had the pleasure to direct this project full of Playful loops and illustrations celebrating the car buying journey!
While leading the project, I was also responsible for the initial conceptual sketches, as well as the finished illustration and final case study edit.
While leading the project, I was also responsible for the initial conceptual sketches, as well as the finished illustration and final case study edit.
A COLLECTION OF LOOPS FOR VARIOUS OCCASIONS.
We opted for a pipeline involving initial cel animation in order to create clean motion in After Effects that retained a charming handcrafted feel.
We opted for a pipeline involving initial cel animation in order to create clean motion in After Effects that retained a charming handcrafted feel.
![](https://cdn.myportfolio.com/d7a8e63ec4602e399fb0bf8dd145414c/979e7e30-7d94-4478-91d2-f2a08c855e17_rw_1200.gif?h=34bb826e5f780fd04264ac43f8fa9cae)
![](https://cdn.myportfolio.com/d7a8e63ec4602e399fb0bf8dd145414c/cfaa7779-da4f-4b0a-8560-bfbbb1e3fdc7_rw_1200.gif?h=6dcbdd2a0cc3cd2b42a4a0b1086662c4)
![](https://cdn.myportfolio.com/d7a8e63ec4602e399fb0bf8dd145414c/14b05680-ddd4-4ae4-8392-dbce2133f0c4_rw_1200.gif?h=a0d47d9e019c3582675849dc5a00f515)
![](https://cdn.myportfolio.com/d7a8e63ec4602e399fb0bf8dd145414c/e6aecb66-42ea-4166-a909-c9c5089c7403_rw_1200.gif?h=4d67c5eb3eefe1431eff0ac7405c5203)
![](https://cdn.myportfolio.com/d7a8e63ec4602e399fb0bf8dd145414c/67edb401-8efa-4c21-9c1c-44275f9cb42d_rw_1200.gif?h=4049cf909a09011849537bb0859f4513)
![](https://cdn.myportfolio.com/d7a8e63ec4602e399fb0bf8dd145414c/c9aeee7c-20ee-4733-a2da-fe473f607f62_rw_1200.gif?h=0b5dc5080c6bd4e0bc58fe3b80f056f2)
![](https://cdn.myportfolio.com/d7a8e63ec4602e399fb0bf8dd145414c/c5a74ba4-0884-4534-a27d-4ad12b92d33f_rw_1200.gif?h=3e280dcc451ac1d0085b85120dcfd032)
![](https://cdn.myportfolio.com/d7a8e63ec4602e399fb0bf8dd145414c/ba65c7f8-9050-424a-a0c6-cf3395a84fd9_rw_1200.gif?h=5ce6450e9fcede89040307e62e258787)
![](https://cdn.myportfolio.com/d7a8e63ec4602e399fb0bf8dd145414c/64d06147-e307-468b-abfa-255d55be40de_rw_1200.gif?h=a6c96af5bb2270fd142ae51fea3c6a50)
![](https://cdn.myportfolio.com/d7a8e63ec4602e399fb0bf8dd145414c/c168bc5b-6107-4d39-89a1-f30a2ffabe9c_rw_1200.gif?h=8978324895a9437831203feaf5ca949b)
![](https://cdn.myportfolio.com/d7a8e63ec4602e399fb0bf8dd145414c/f6eb7ae7-7852-4682-9776-8b982c36fe24_rw_1920.png?h=9fdcf93b31fe56c50c6cb67e30758b26)
![](https://cdn.myportfolio.com/d7a8e63ec4602e399fb0bf8dd145414c/672d30de-bddb-4707-bbab-18ddd4af6641_rw_1920.png?h=4c1863aa854f7657eb4e9cf7ed9e11f7)
![](https://cdn.myportfolio.com/d7a8e63ec4602e399fb0bf8dd145414c/386edab0-c106-4caa-9483-bc00b1998a7f_rw_1920.png?h=5f93f381f438ebf1dc986d29eff4ea87)
CONCEPT DRAWINGS
![](https://cdn.myportfolio.com/d7a8e63ec4602e399fb0bf8dd145414c/5bf5736d-a425-4327-ac06-68773deea607_rw_600.jpg?h=08a0dcccff5a783e527f3c32d3e591a1)
I had a ton of fun sketching out various ideas to represent the different Car bravo services and website options - the goal was to ground the visuals in human experience instead of common iconography. I leant into a tone of celebration and excitement, the emotions one feels when looking for and buying your own sweet ride.
![](https://cdn.myportfolio.com/d7a8e63ec4602e399fb0bf8dd145414c/90ffefc1-265d-4a0f-84f2-75d27d082736_rw_1200.jpg?h=9170aaf45aef89d156acbcf3c6ed5337)
![](https://cdn.myportfolio.com/d7a8e63ec4602e399fb0bf8dd145414c/4137bd2d-2220-4813-b14e-9954508c0e7c_rw_1920.jpg?h=49c2797c959d8a68ea87d58c123a9abe)
![](https://cdn.myportfolio.com/d7a8e63ec4602e399fb0bf8dd145414c/18dd8f52-d14f-459e-b9f3-49034ff5f909_rw_1920.jpg?h=12101e6412debcac3d26bcb7ce4a47da)
![](https://cdn.myportfolio.com/d7a8e63ec4602e399fb0bf8dd145414c/f03094f9-4eaf-4699-9c44-2837a21e8d2a_rw_1920.jpg?h=ffeced476101134824c9f77bf8069d8c)
![](https://cdn.myportfolio.com/d7a8e63ec4602e399fb0bf8dd145414c/5955d3dc-6dee-4052-af43-701837e47a16_rw_600.jpg?h=877634cad498c0d99e36a39cc7d03522)
![](https://cdn.myportfolio.com/d7a8e63ec4602e399fb0bf8dd145414c/e5755caf-814a-4ac5-b9dc-bb27da5277fd_rw_3840.png?h=ffb333cb0872dfcc861ae87cf44f4772)