I co-directed and produced this wild Halloween teaser together with ROgan van den Berg at
I was very hands on, working on the animatic, art Direction, character designs, layouts (together with Rogan), and compositing.
Working together with the Lush team and ECD, Carl Addy, we crafted the original idea of this unruly character being an embodiment of misrule that stems from creativity rather than destruction, creating a Halloween story of mischievous rewilding that ties into the Lush ethos of “leaving the world Lusher than we found it".
When Ben, a creatively frustrated scientist, comes into contact with an unstable organic experiment, his repressed creativity bursts out in unfiltered lapses as his subconscious self surfaces like a possession; The Lord of Misrule is unleashed, using his ingredients of mischief to rewild the city.
While directing I also worked on the styleframes to guide the team towards the finished look.
All city scenes were laid out by myself and Rogan van den Berg and were then beautifully painted by Gabriel Dos Anjos. 
While working on the character design of the Lord of Misrule, I drew a lot of inspiration from the blurring of gender lines by artists such as David Bowie, Elton John, and Harry Styles. I looked at expression through mannerisms and fashion and worked to design a character that, when inhabited by the Lush organic matter, is totally free and uninhibited in his self expression; immersed in total creative flow.
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