We started by working on lyrics and a tune for the animated piece to be based on. We then approached Mt. Wave music to produce and record the song.
We worked on a style direction and created a cast of characters and colour palette that matched the Tinkies brand and their playful nature.
ROUGH SKETCH WORK
Cel Animation - Wips
STYLEFRAMES
STORYBOARD
CREDITS:
Creative Agency: Hello Square
Creative Director: Craig Miles
Animation Studio: Feral Child
Animation Directors: Nella Addy, Rogan van den Berg
Writers: Nella Addy, Rogan van den Berg
Art Direction/Illustration: Nella Addy
Cel Animation: Nella Addy, Skye Davis
2D Animation: Rogan van den Berg, Steve Lewis, Nella Addy
Sound Design: Mt Wave Studio
Creative Agency: Hello Square
Creative Director: Craig Miles
Animation Studio: Feral Child
Animation Directors: Nella Addy, Rogan van den Berg
Writers: Nella Addy, Rogan van den Berg
Art Direction/Illustration: Nella Addy
Cel Animation: Nella Addy, Skye Davis
2D Animation: Rogan van den Berg, Steve Lewis, Nella Addy
Sound Design: Mt Wave Studio